Launching a Winter Wear Brand From Scratch to a 11–12x ROAS
Wanghua partnered with Adsigen from day one — no store, no ad account, no data. We built the entire eCommerce ecosystem from the ground up and turned it into a profitable, scalable growth engine.
Client
Wanghua
Industry
Winter Wear D2C
Services
Shopify Build, Meta Ads, Payment Strategy
Outcome
11–12x ROAS, 1–2% RTO
11–12x
ROAS Achieved
20% → 1–2%
RTO After Partial Payment
TOF–MOF–BOF
Full-Funnel Build
0 → 1
Launched From Scratch
The Challenge
Zero infrastructure, zero data
As a brand-new launch, Wanghua had no store, no ad account, and no tracking in place. We needed to build a professional Shopify store, a complete Meta Ads ecosystem, and a scalable acquisition funnel — all while keeping RTO under control from day one.
The Strategy
Build the whole system, then scale it
We handled the entire launch — Shopify development, Pixel and CAPI setup, and a full TOF–MOF–BOF Meta Ads funnel — then reacted fast to early delivery data with a Partial Payment model to protect order quality as we scaled.
What We Did
A 4-Phase Launch Plan
Shopify Store Development
Built a high-converting Shopify store from the ground up, with product pages designed for trust and a smooth shopping experience across every device.
Meta Ads Infrastructure
Created and configured the Meta Ads account, installed Meta Pixel and Conversion API (CAPI), and verified every conversion event for reliable campaign data from day one.
Full-Funnel Advertising
Built a complete TOF–MOF–BOF funnel — awareness video creatives, retargeting focused on trust and social proof, and urgency-driven offers to convert at the bottom.
Order Quality & Payments
Tracked delivery data from day 5–6 of launch and introduced a Partial Payment model after spotting a 20% RTO on COD orders, filtering out non-serious buyers immediately.
Key Innovation
Partial Payment via Magic Checkout
After spotting a 20% RTO on COD orders in the first week, we rolled out a Partial Payment flow through Magic Checkout — a small upfront UPI payment that immediately filtered out non-serious orders and brought RTO down to just 1–2%.
656
Orders Processed
1–2%
RTO With Partial Payment
The Numbers
Results You Can See in the Data
Meta Ads Manager — 10 Campaigns
₹19,763.98 spent with an 11.86x average Purchase ROAS across 443,920 impressions.
Meta Ads Manager — 24 Campaigns
₹30,872.94 spent reaching 530,694 accounts across 700,226 impressions.
Meta Ads Manager — 59 Campaigns
₹92,310.78 in spend across 59 campaigns, delivering an 11.66x average Purchase ROAS and 43,272 link clicks from 2.16M impressions.
The Outcome
A Brand Built and Scaled From Day One
Launched From Scratch
Built the complete Shopify store and Meta Ads ecosystem from zero for a brand-new brand.
11–12x ROAS
Achieved a consistent 11–12x return on ad spend from launch onward.
RTO Crushed
Cut RTO from an initial 20% down to just 1–2% after introducing Partial Payment.
Full-Funnel System
A complete TOF–MOF–BOF Meta Ads funnel consistently generating high-quality customers.
Higher Order Quality
Partial Payment increased customer commitment while maintaining profitable campaign scaling.
Built to Scale
A repeatable, data-driven performance marketing system supporting long-term growth.
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