Doubling ROAS for a D2C Clothing Brand From 2.5x to 5.5x
Fabmade had quality products and growing traffic but couldn't convert it profitably. We rebuilt the CRO, sharpened the offer strategy, and structured a Meta Ads funnel that scaled spend without losing profitability.
Client
Fabmade
Industry
D2C Clothing & Everyday Fashion
Services
Meta Ads, CRO, Offer Strategy
Outcome
5.5x ROAS
2.5x → 5.5x
ROAS Improvement
343
Orders in 30 Days
₹1,778.94
Average Order Value
Full CRO
& Offer Overhaul
The Challenge
Traffic that wasn't converting profitably
An unoptimized customer journey and weak trust signals held conversion rates back, while offers weren't compelling enough to close the sale. Meta Ads were stuck at a 2.5x ROAS, making it hard to scale spend without losing profitability.
The Strategy
Pair a stronger funnel with a smarter ad system
Rather than pushing more budget into the same funnel, we rebuilt the conversion experience and offer positioning first, then layered in a structured Meta Ads funnel built for profitable, sustainable scale.
What We Did
A 3-Part Growth System
Website & CRO
Rebuilt the site's conversion-focused layout, streamlined checkout, and added trust-building elements like reviews and social proof to reduce drop-off across the purchase journey.
Offer Strategy
Designed a higher-converting offer strategy, positioning it more effectively across the site and ad creatives, then tested messaging to find the best-performing combinations.
Meta Ads Funnel & Scaling
Built a structured funnel covering acquisition, retargeting, and conversion, continuously testing creatives and scaling winners based on performance rather than spend alone.
Key Result
A Funnel Built to Scale Profitably
Structured acquisition-to-conversion campaigns delivered 45 purchases from ₹8,348.97 in spend across 127,715 impressions — the foundation that took blended ROAS from 2.5x to 5.5x.
45
Website Purchases
177
Adds to Cart
The Numbers
Results You Can See in the Data
Shopify Analytics — Sales Overview
₹6,40,353.63 gross sales with 347 orders and an average order value of ₹1,778.94.
Orders — Last 30 Days
343 orders and 354 items ordered in a single 30-day window, with 281 orders fulfilled.
Shopify Home — Store Performance
₹6,40,353.63 gross sales, 347 orders, and an average order value of ₹1,778.94 across the trailing period.
The Outcome
A Profitable, Repeatable Growth System
2.5x → 5.5x ROAS
More than doubled advertising profitability through funnel structure and continuous optimization.
Scalable Meta Ads Funnel
Built a repeatable acquisition, retargeting, and conversion structure for sustainable growth.
Higher Conversion Rate
CRO and trust-signal improvements turned more website visitors into completed purchases.
Stronger Customer Confidence
A smoother buying experience and clearer trust signals reduced hesitation at checkout.
Profitable Offer Strategy
A redesigned offer approach improved purchase intent across both site and ad creative.
Consistent Order Volume
343 orders fulfilled in a single 30-day window on a growing, repeatable sales base.
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Want Results Like Fabmade?
Whether it's a weak funnel, low ROAS, or offers that aren't converting, let's build the right growth system for your brand.