Turning Website Visitors Into Buyers With 2.4x to 6–7x ROAS
Jal Khukadi had strong products but a website and offer structure that couldn't convert. We rebuilt the CRO, sharpened the offer strategy, and overhauled Meta Ads to turn traffic into consistent, profitable daily orders.
Client
Jal Khukadi
Industry
Women's Activewear & Fashion D2C
Services
Meta Ads, CRO, Offer Strategy
Outcome
6–7x ROAS, 50–60 Orders/Day
50–60
Orders Per Day
2.4x → 6–7x
ROAS Improvement
33%
RTO Before Fix
Full CRO
Website Overhaul
The Challenge
Good products, a website that couldn't close
An outdated site design, weak trust signals, and offers that didn't motivate checkout kept purchase rates low. Meta Ads were expensive to run against that funnel — averaging just 2.4x ROAS — and a 33% RTO rate was eating further into margins.
The Strategy
Optimize the whole buying journey
We treated this as a conversion problem first and an ad problem second — refreshing the website and offer strategy alongside continuous Meta Ads testing, so every stage from first impression to checkout worked harder.
What We Did
A 3-Part Growth System
Website & CRO
Refreshed key sections of the site with a cleaner, conversion-focused design, added stronger trust signals like reviews, and optimized product pages to reduce drop-off.
Offer Strategy
Redesigned promotional offers to be clearer and more compelling, testing discount structures and messaging to push more visitors to complete checkout.
Meta Ads Optimization
Refined audiences around real buyer intent, tested multiple creatives, and continuously optimized live campaigns to lower acquisition costs while scaling the winners.
Key Result
Consistent 6–7x ROAS Across the Account
Across 60 active campaigns, continuous creative and audience testing delivered 1,116 purchases from ₹1,40,946.73 in spend over the trailing 30 days — turning a previously unprofitable 2.4x ROAS account into a scalable one.
1,116
Purchases (30 Days)
60
Active Campaigns
The Numbers
Results You Can See in the Data
Shopify Analytics — Last 30 Days
₹11,59,620 gross sales with 971 orders and a 16.51% returning customer rate.
Sales Breakdown & Top Products
₹23,61,109 gross sales across 2,038 orders, led by the High-Waisted Side Stripe & Leopard Print Flared Leg Pants.
90-Day Performance
₹35,58,709 gross sales over the trailing 90 days across 3,307 orders, with Fastrr Checkout driving ₹1.6M of channel sales.
The Outcome
A High-Converting, Profitable Growth Engine
2.4x → 6–7x ROAS
Meta Ads performance improved from an average 2.4x ROAS to a consistent 6–7x ROAS.
50–60 Orders/Day
Scaled the brand to a steady 50–60 orders per day from an inconsistent baseline.
RTO Reduced
Brought down RTO from 33% through better targeting and improved order quality.
Lower Cost Per Purchase
Lowered acquisition cost per purchase while increasing overall sales volume.
Stronger Trust
Improved customer confidence with better reviews, a cleaner website, and compelling offers.
Repeatable System
Built a scalable performance marketing system that continues to drive consistent growth.
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