Scaling a Men's Fashion Brand to 200+ Daily Orders with a 21x ROAS
Collection by Rehan had steady traffic but unpredictable revenue. We rebuilt the conversion funnel, overhauled Meta Ads creative and targeting, and fixed the order mix to turn inconsistent sales into a scalable, profitable growth engine.
Client
Collection by Rehan
Industry
Men's Fashion & Accessories D2C
Services
Meta Ads, CRO, Performance Marketing
Outcome
21x ROAS, 200+ Orders/Day
200+
Orders Per Day
4–5x → 21x
ROAS Improvement
55% → 12%
RTO Reduced
70/30
Prepaid / COD Mix
The Challenge
Unpredictable revenue and a leaky funnel
Daily sales swung wildly between 10 and 20 orders. Of roughly 10,000 monthly website visitors, only 5–10 added to cart, 2–3 initiated checkout, and 0–1 actually purchased. COD campaigns managed just 4–5x ROAS, and a 55% RTO rate was eating into margins and blocking any real scale.
The Strategy
Fix the whole funnel, not just the ads
Instead of treating this as an ad-spend problem, we optimized the entire sales ecosystem — website conversion, creative strategy, and order quality together — so every rupee of traffic had a real chance of converting into a delivered, profitable order.
What We Did
A 3-Part Growth System
Website & CRO
Audited the full customer journey and fixed conversion bottlenecks across product pages and checkout, adding social proof and trust indicators to move more visitors toward purchase.
Performance Marketing
Built detailed buyer personas and tested multiple video ad angles around pain points and buying intent, continuously optimizing Meta Ads on performance data.
Order Quality & RTO
Refined targeting toward higher-intent buyers and restructured campaigns to push prepaid orders, shifting the mix to roughly 70% Prepaid / 30% COD.
Key Result
From 4–5x to 21x ROAS
Continuous creative testing and audience refinement across 15 active campaigns pushed blended results ROAS to 21.49x, with 13,842 total purchase results and 48,294 adds to cart from the account.
21.49x
Average Results ROAS
13,842
Website Purchases
The Numbers
Results You Can See in the Data
Shopify Analytics — Sales Overview
₹4,20,38,964.76 gross sales with 24,653 orders fulfilled and an 11.2% returning customer rate.
Sales Breakdown & Top Products
₹3,56,81,856.25 net sales across 29,389 orders, led by G-Shock GMWB-5000 and Omega x Swatch collaborations.
90-Day Growth Trend
₹64,20,122.95 in total sales over the trailing 90 days, with the fastrr v3 prepaid checkout channel now driving the majority of revenue.
The Outcome
A Predictable, Scalable Growth Engine
200+ Orders/Day
Scaled the business from inconsistent 10–20 orders/day to a consistent 200+ orders per day.
21x ROAS
Campaign performance improved from 4–5x ROAS on COD campaigns to a 21x ROAS.
RTO Crushed
RTO dropped from 55% to just 12%, significantly improving delivery success and profitability.
Healthier Payment Mix
Rebalanced the order mix to roughly 70% Prepaid and 30% COD, filtering out low-intent orders.
High-Converting Funnel
Rebuilt the website funnel to turn far more of the ~10,000 monthly visitors into paying customers.
Repeatable Growth System
A scalable acquisition and fulfilment system that supports consistent, predictable daily sales.
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