Scaling a Home Décor Brand by Tripling ROAS From 2x to 6x
Home Pine had strong products but an unstructured ad funnel and a payment model that capped order volume. We rebuilt Meta Ads, fixed the website funnel, and introduced Partial Payment to unlock profitable scale.
Client
Home Pine
Industry
Home Décor & LED Lighting D2C
Services
Meta Ads, CRO, Payment Strategy
Outcome
6x ROAS, 1–2% RTO
2x → 6x
ROAS Improvement
1–2%
RTO With Partial Payment
100% → Partial
Payment Model Shift
₹45L+
Ad Spend Managed
The Challenge
An unstructured funnel capping profitable growth
An unstructured Meta Ads funnel and a website with conversion bottlenecks kept efficiency low, while weak trust signals hurt checkout confidence. ROAS averaged just 2x, and accepting only 100% prepaid orders limited how many customers actually completed a purchase.
The Strategy
Fix the funnel, the site, and the checkout together
We optimized every stage of the sales funnel rather than just the ads — restructuring Meta Ads, fixing website drop-off points, and testing a Partial Payment model to unlock order volume without sacrificing delivery quality.
What We Did
A 3-Part Growth System
Website & Conversion Optimization
Fixed drop-off points across the website funnel, improved the overall UX, and added trust-building elements like reviews, secure payment badges, and stronger product pages.
Meta Ads Optimization
Rebuilt the Meta Ads funnel with a structured acquisition and conversion strategy, testing creatives continuously and scaling the highest-performing campaigns on real-time data.
Payment Strategy Optimization
Moved off 100% prepaid-only checkout to a Partial Payment model, letting customers confirm orders with a small upfront payment while keeping order quality and RTO in check.
Key Result
A Structured Funnel Across 213 Ad Sets
Restructuring the account into a clear acquisition-to-conversion funnel let us test and scale methodically — ₹45,14,776.16 managed across 213 ad sets and 145.4M impressions, the foundation behind the 2x to 6x ROAS jump.
213
Ad Sets Managed
₹45.1L
Total Ad Spend
The Numbers
Results You Can See in the Data
Meta Ads Manager — 144 Campaigns
₹47,58,880.18 in spend across 144 campaigns, reaching 39.6M accounts and generating 150.9M impressions.
The Outcome
A Profitable, Scalable Growth Framework
2x → 6x ROAS
Tripled advertising profitability through a rebuilt, structured Meta Ads funnel.
1–2% RTO
Maintained an exceptionally low RTO even after moving away from 100% prepaid orders.
Partial Payment Model
Introduced a small-upfront-payment option that lifted order volume without hurting delivery quality.
Stronger Website Funnel
CRO and funnel fixes reduced drop-off and improved conversion rates across the site.
Higher Customer Trust
Added credibility elements that improved purchase confidence at checkout.
Scalable Acquisition System
Built a repeatable customer acquisition engine supporting long-term, profitable growth.
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