Scaling a D2C Men's Jewelry Brand While Reducing RTO from 44% to Nearly Zero
Sage Metals needed consistent sales without the dead weight of failed deliveries. We rebuilt their acquisition funnel, refined targeting, and introduced a partial-payment model that transformed order quality overnight.
Client
Sage Metals
Industry
Men's Jewelry D2C
Services
Meta Ads, Audience Strategy
Outcome
₹3.67M Revenue
₹3.67M
Revenue Generated
44% → 11%
RTO Reduced
9.06x
Peak Campaign ROAS
5,156+
Orders Fulfilled
The Challenge
Sales stalling under the weight of 44% RTO
When Sage Metals came to us, their campaigns were generating orders — but nearly half of them never reached the customer. A 44% Return-to-Origin rate was eroding margins, burning fulfilment costs, and making it impossible to scale profitably. Even good creative couldn't fix a broken order funnel.
The Strategy
Fix order quality before scaling spend
Rather than throwing more budget at the problem, we started with data — auditing delivery failures, identifying low-intent audience segments, and refining location targeting. Then we introduced a Partial Payment model (₹199 upfront) that acted as a natural filter, ensuring only committed buyers placed orders. Only then did we scale.
What We Did
A 4-Phase Execution Plan
Data & Root-Cause Audit
Deep-dived into order data, delivery failure patterns, and audience overlap to pinpoint exactly why 44% of orders were returning.
Audience & Location Refinement
Rebuilt targeting around high-intent buyers in top-performing cities, cutting wasted reach and drastically improving order quality.
Partial Payment (₹199) Model
Introduced a prepaid + COD hybrid where customers commit ₹199 upfront — filtering out non-serious orders overnight.
Creative Testing & Scale
Ran 46+ campaign variations to find winning creatives, then scaled the best-performing ad sets to deliver consistent, profitable growth.
Key Innovation
The ₹199 Partial Payment Model
We introduced a hybrid checkout where COD customers pay a minimum of ₹199 at order placement via Fastrr. This simple change immediately filtered out impulse and non-serious orders, turning Fastrr Checkout into our highest-growth channel — scaling +134% and contributing ₹1.34M in revenue.
₹1.34M
Fastrr Checkout Revenue
+134%
Partial Payment Channel Growth
The Numbers
Results You Can See in the Data
Shopify Analytics — Total Sales
₹3,674,900 in total sales with gross revenue of ₹4.59M and 5,156+ orders fulfilled — a 36% uplift period over period.
Sales by Channel & Sessions
186,004 sessions (+22%) with EasySell COD contributing ₹2.19M and Fastrr partial checkout growing 134% to ₹1.34M. Top product: Sikh Locket Kirpan — 2.77M in sales (+75%).
Meta Ads Manager — 46 Campaign Campaigns
₹3.46L in Meta Ads spend across 46 campaigns (Dec 2025 – Feb 2026). Best campaign delivered a 9.06x ROAS with 785 purchases. Multiple campaigns flagged as High Performing simultaneously.
The Outcome
A Profitable, Scalable eCommerce Operation
Revenue Scaled
₹3.67M in total sales generated with gross revenue crossing ₹4.59M — a 36% period-over-period uplift.
RTO Crushed
Overall RTO dropped from 44% to 11%. On prepaid and partial-payment orders, delivery failure fell to near zero.
Smarter Checkout
Fastrr partial-payment channel grew 134%, contributing ₹1.34M — the cleanest, highest-quality order segment.
9.06x ROAS
Top Meta Ads campaign delivered a 9.06x return on ad spend with 785 purchases from a single campaign.
5,156+ Orders
Orders fulfilled rose 34% with 186K+ sessions driving consistent top-of-funnel traffic (+22%).
Repeatable Framework
A scalable acquisition system now allows Sage Metals to increase spend confidently without degrading order quality.
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